1MadScientist ([info]1madscientist) wrote,

competent: (adjective) having the skill and knowledge needed for a particular task; capable

Crocodile blood may yield powerful new antibiotics - Scientists in Australia's tropical north are collecting blood from crocodiles in the hope of developing a powerful antibiotic for humans, after tests showed that the reptile's immune system kills the
HIV virus.

Study: Pain Neurons Respond to Garlic - People tend to love garlic or hate it, but few probably associate it with pain. Nonetheless, it turns out that pain-sensing nerves respond to the sulfur-based chemicals in garlic.

Emotional, not factual, ads win skeptical consumers, study shows - Consumers who are very skeptical about the truth of advertising claims are more responsive to emotionally appealing ads than ones peppered with information, according to a new study. EDITOR'S NOTE: No way! you're kidding. Really?

e-Science methods reveal new insights into antibiotic resistance - Large-scale computer simulations have pinpointed a tiny change in molecular structure that could account for drug resistance in Streptomices pneumoniae, the organism that causes childhood pneumonia and claims 3.5 million lives a year, mainly in developing countries. Such knowledge could be invaluable in designing new drugs that are effective against the drug resistant strain.

Tsunami clue to 'Atlantis' found - A submerged island that could be the source of the Atlantis myth was hit by a large earthquake and tsunami 12,000 years ago, a geologist has discovered.

Plants Discriminate Between Self And Non Self - Two peas in a pod may not be so friendly when planted in the ground and even two parts of the same plant, once separated may treat the former conjoined twin as an alien "enemy," according to a Penn State researcher. "We were looking at how plants determine who is a competitor when competing with other roots for limited resources," says Dr. Omer Falik, postdoctoral researcher in plant ecology. "There is no reason for roots to fight if they belong to the same plant."

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[info]fings

August 16 2005, 23:02:24 UTC 6 years ago

Duh, what about consumers who are not very skeptical? How do they respond to emotionally appealing ads?
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